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Topic Expert Video

In this example from the “Leaders in Science Interview Series” produced for 454 Life Sciences, we interviewed Time Walsh, a veterinary pathologist at the Animal Care Sciences Smithsonian Conservation Biology Institute at the National Zoological Park in Washington, DC.  We discussed his use of long read DNA sequencing using the Roche 454 sequencing instruments. By highlighting the unique advantages of long read sequencing as related to the work done by Mr. Walsh, the importance of long reads, a defining benefit of the Roche sequencing instrument that sets it apart from many other sequencing instruments, is showcased in an interesting and engaging way without seeming self promoting. In this way a product’s benefit, value, and importance to a specific community of customers can be framed in a fact-based manner that entertains and educates.

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