Why Every Biotech Company Needs a Video Strategy
Your Video Strategy Starts Here!
The best science of this century will succeed only to the extent that its method, process, and value are clearly communicated to those who would use it.
Every biotech company needs a well thought video strategy. We live in a world of visual learners who expect a video play button on every website they visit. All biotech companies have complex concepts to communicate but doing so can be a daunting and convoluted task.
Product overviews, customer interviews, protocol workflows, and topic expert presentations are equally important components of the overall message. Video production offers a cost-effective, easily distributed, and universally accepted means by which every size company can present these components with a compelling voice.
Video production levels the playing field, but only for those who participate.
Building a video production strategy
Developing a solid strategy for video, should begin with a list of objectives:
- Lab Workflow How-to videos
- Customer Interviews and testimonials
- Workshops, Conferences, and Seminars
- Software, engineering, and maintenance tutorials
- Corporate Documentaries
The value of early collaboration with a production company
Collaborating with a video production company early in the planning process is essential. An experienced film producer can comment in detail on what it takes to transform your list of objectives into finished videos. Including producers at an early stage allows them more time for familiarization with your product and technology while adding little or no cost to the project. Those early conversations with the producer will allow you to evaluate his or her ability to work with your product and technology. It will also allow the producer to present informed ideas and to offer direction that may help define the overall scope. Early collaboration defines a project in ways that cut cost, save time, and avoid missteps. Find a video producer who has experience in your field, an interest in your technology, and ideas that you like.
If you are not currently implementing video as a strategic part of your corporate communication plan, the time to start is now. Using video positions your company to deliver its message clearly and to a wide audience of receptive viewers. Like every other communication wrapper before it however, video is only as good as its content. What sets video apart is this; if the content is strong, and the video is well produced, your message will go farther than by any other means. Video can pull a viewer in, engage that viewer to a specific message, and present information in a way that can be remembered. If not remembered, information is fleeting, and outcomes are unchanged. Find a producer you can work with and trust to carry your message to your audience in a way that informs, entertains and educates.
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